Superior Plastic Products Press Releases
In the Superior and Key-Link engineering department, Alex Rodriguez, Jr. (left) has been promoted to Mechanical Engineering Manager, where he will be responsible for all mechanical development and support. Rodriguez has managed the tool and die shop for several years and has been overseeing the mechanical fabrication/construction team for several months. As manager, he will also have responsibility for Mechanical engineering (machine and tool design) and Electrical engineering (machine programming, automation, and controls).
Also in the Engineering Department, Mike Alexander (right) has been promoted to Product Engineering Manager. Alexander has been the product engineering team lead, but now, with his promotion to manager, Superior and Key-Link will have a department head overseeing the key work of product design, specification, and technical support.
“Both Alex and Mike have proven themselves by taking on increasing levels of responsibility and excelling in those roles,” said Javan Lapp, Chief Operating Officer. “Having these knowledgeable managers focused on mechanical engineering and product engineering will help Superior and Key-Link continue to serve our customers with well-designed and well-manufactured products.”
Bowman has a 20-year career in marketing, with experience in branding both national accounts and local and regional businesses. In her role at Superior and companies, she’ll be overseeing the marketing department, developing marketing strategy, and collaborating with both the inside and outside sales teams to ensure an excellent customer experience.
“We look forward to having Heather lead our marketing strategy in 2020 and beyond,” says Javan Lapp, Chief Operating Officer. “Her experience will be invaluable as we continue to build our brands in the market.”
“I am looking forward to meeting Superior, Key-Link, and Cardinal customers and learning how our marketing team can partner with them,” says Bowman. “Our marketing strategy going forward will focus on a customer experience that drives the success of our dealers, distributors, and the contractors that use our products.”
Heather Bowman lives in Lititz, Pennsylvania with her husband and three children and is based in the companies’ New Holland offices. Outside of office, she enjoys bike rides on the Rails to Trail and adventures with her family.
“We are happy to have Tim joining our team in this key role.” said Javan Lapp, Chief Operating Officer. “Tim’s experience and industry background will be a great asset as we continue to pursue an aggressive sales growth strategy, improve our customer service, and deepen our partnership with our distributors and dealers.”
“I’m excited about joining this growing company and using my talents to contribute to that growth,” Smoyer said. “Together with the sales team, my main focus will be learning how to best serve Superior and Key-Link’s customers.”
Smoyer most recently worked as a Regional Sales Manager for Super Enterprises, a Marvin Window and Door distributor. His work history in the building materials industry includes time at Stock Building Supply, Pella Window and Door, Shelly Enterprises, and A.D. Moyer Lumber.
Tim Smoyer lives in Lancaster County with his wife Debi and they have five adult children and eight grandchildren. He will be based out of the company’s New Holland offices. In addition to his work, he enjoys his ministry as a vocational and lay pastor. Tim also competes as a powerlifter at both state and national levels.
Prior to her role with Superior Plastic Products, Olshan spent over 10 years as a senior finance executive in a Fortune 1000 company progressing through roles of increasing responsibility. Her most recent role prior to joining Superior was Finance Director for a division growing 30%+ a year annually.
Olshan is excited to help support Superior Plastic Products and affiliate companies through advancement in the marketplace. She plans to add value through prudent financial management while metering the rate and pace of investment to support the company’s growth and strategic objectives.
Olshan was born and raised in York, PA and currently resides in Conestoga, PA with her husband and two young children. Between her healthy work-life balance and enjoying her family, she finds time to work on her garden and 17-acre property.
“Kristy brings the kind of experience and energy that will help our companies grow and succeed. We are delighted to have her filling this key role and contributing to our leadership team,” said Javan Lapp, Chief Operating Officer.
“Sally has built a career in customer service and dealer relations in the building industry, and we are excited to welcome her to our team. I am confident that her experience and commitment to excellence will enable her to lead our customer service team in reaching new levels of customer satisfaction,” said Javan Lapp, Chief Operating Officer.
“I am looking forward to growing the team and serving our customers,” said Christman. Her positive attitude and strong leadership skills make her a great addition to the companies’ ongoing commitment to meeting the needs of their customers.
In addition to her work, Christman is married and enjoys spending time with her grandchildren.
As the Vice President of Information Systems, Harnish will continue to provide leadership to the IT department, but also take a more strategic role in giving overall direction in the companies. Superior and affiliates see information technology and systems, and well as the supporting data, as key to their strategic growth, and thus it was important for the company to have someone in place to oversee the development of those systems.
Harnish was chosen for the role because of his experience and leadership skills.
“Zeke has proven himself to be an effective leader and team builder,” said Javan Lapp, Chief Operating Officer. “He is dedicated to our companies’ vision and a model of our culture, and he is the right person for this job at this time.”
McPeak began as an inside salesperson and was quickly promoted to outside sales, where he has spent the last three years working for both Superior and Key-Link, as well as for their affiliate company, Cardinal Building Products.
“Sean has a deep knowledge of our products and will be an excellent resource for all of his accounts,” said Amos Kauffman, Vice President of Sales and Marketing. “He also brings a high level of service and commitment to our customers.”
McPeak, who will start connecting with his new accounts in the weeks to come, says that he’s ready to take on new challenges. “I’m excited to meet new customers and get started.”
“My goal is to build face-to-face relationships with dealers seeking high-quality outdoor products,” said Magee. “I’m interested in both growing the territory and strengthening relationships with the customers we already have.”
“The Southeast is a market we’re rapidly growing into, and it will be a huge benefit to our customers and to us to have someone on the ground,” said Amos Kauffman, Vice President of Sales and Marketing. “Chase will be able to connect with our dealers and give them the kind of service and attention that Superior and affiliates are known for.”
Magee, who is transitioning from purchasing into sales, will relocate to Florida in June.
In her new role, Martin will handle new hire paperwork, administer benefits, manage employee files, and carry out other HR duties. She has several years of experience in human resources, and before joining Superior and affiliates, she worked as HR Director at another local company.
“Sherrill’s experience has allowed her to develop skills in all aspects of HR,” says Tavi Rendón, Chief Culture Officer. “She brings valuable resources for both the immediate needs of individual associates and the long-term culture of the companies.”
Martin’s interest in people, and her desire to help them succeed, make her a natural fit for the role.
“My goal is to be approachable and helpful to our employees,” Martin says, “while empowering them to reach their personal and professional goals.”
This coordinator role is a new one for Superior, but necessary for their ongoing growth. With more than 200 employees, the companies’ management team needed a skilled coordinator to handle oversight of human resource-related tasks.
“Sherrill is here to keep us moving forward as we continue to stabilize, grow, and improve,” says Rendón.
Smucker started with the companies in 2010 as an inside sales representative at Cardinal Building Products. From there he moved to outside sales for Cardinal, and then Superior and Key-Link Fencing & Railing.
“Andrew has already proven himself to be an excellent sales representative for the company,” said Amos Kauffman, Vice President of Sales and Marketing. “We are happy to offer him this position because we know that he will provide our customers with the service and attention that our companies are known for.”
Smucker says he too is excited to begin working in his new role. “This is a new adventure,” he said, “I’m looking forward to building new relationships and getting to serve our customers in this region.”
Smucker is based in Lititz, Pennsylvania, where he lives with his wife and four children.
“With growing requirements for content and a digital presence, we needed to hire professionals who could take our companies’ online and print marketing efforts to the next level,” said Amos Kauffman, the Vice President of Sales and Marketing. “Ashley and Melanie are experienced marketers who will help us create engaging content to better serve our customers.”
Superior’s marketing team, under the direction of Kauffman, provides complete marketing services for Superior and its affiliated companies.
“We are excited about the skills and work ethic that Alex brings to this position,” said Gustavo Rendón, the company’s Chief Culture Officer. “We look forward to continuous improvements as Alex grows into his role as manager of the machine shop team.”
Additionally, the company has added a new member to the project engineering team with the hiring of David Kinsey. Kinsey, who graduated from Pennsylvania College of Technology in Williamsport, is experienced in drafting, product design, and data management.
“David brings knowledge and abilities that will serve customers across all of our companies,” said Rendón. “We are very pleased to have him join the team.”
“The 16×16 pergola is a popular size, and we’ve found that customers want to limit the number of columns, since columns can block views or break up the space,” said Amos Kauffman, Superior’s Vice President of Sales and Marketing. “Offering this particular size and column combination fills an important market niche and lets our customers tailor their outdoor living space to their specifications.”
Unlike many vinyl pergolas on the market, Superior’s pergolas are structurally sound because the vinyl columns are supported from within by aluminum posts. These pergolas are engineered to stand up to wind and snow loads and last for decades.
The machine shop staff and responsibilities expanded under Weaver’s leadership as he and his team took on new challenges, including building the company’s innovative cable railing system from scratch.
“Elmer combines a wealth of institutional knowledge and experience with a relentless drive for innovation and improvement – a rare combination,” said Javan Lapp, the company’s Chief Operating Officer. “He is always pushing the company to explore ways to improve.”
As Vice President of Engineering, Weaver will have oversight of equipment planning, acquisition, and maintenance, as well as all research and development related to equipment or products. In addition to the managing the machine shop, he will be overseeing the maintenance department and product engineering.
Exclusively distributed by Superior Plastic Products and Key-Link Fencing & Railing, this heavy-duty product line is specifically designed for use with vinyl and aluminum fencing and railing systems, ensuring a seamless fit and superior function.
“The Placid Point Lighting system will complement both Key-Link and Superior’s railing and fencing systems to enhance outdoor living spaces where decking, railing, and fencing is being used,” said Amos Kauffman, VP of Sales & Marketing for Key-Link. “Placid Point Lighting will fill a need that has been expressed by dealers and installers alike.”
Designed for longevity, Placid Point Lighting’s circuitry is sealed to protect against dust and moisture for years of durability. Plus, the easy-to-install “Plug & Play” configuration eliminates installation errors, which means you’ll get a reliable glow every time you turn them on.
Superior Plastic Products and affiliated companies manufacture aluminum and vinyl railing and fence products as well as distribute building materials to the LBM Industry. For almost 40 years our focus has been providing quality building products that offer SAFETY, STYLE, and SECURITY to the residential and commercial markets. From state of the art manufacturing with in-house engineering to our onsite powder-coating and extrusion facilities, you’ll appreciate why Superior and Key-Link is the obvious choice for your next project.
Superior Fencing Unveils New WoodTone Style
Decorative WoodTone adds depth to Superior Plastic Products extensive lineup of fencing systems. Decorative WoodTone imaging is cutting edge technology that Superior Plastic Products has invested in and believes is the next generation in vinyl fence systems. Currently offered in two colors and three styles this advance in technology will allow Superior Plastic Products to stay innovative with colors trends.
11/18/16 – Tavi Rendon has been promoted to (CCO) Chief Culture Officer for Superior Plastic Products and affiliate companies. Mr. Rendon will be focused on creating a positive company culture and will help closely with HR as well as develop and initiate safety and training programs.
11/18/16 – Javan Lapp has been promoted to (COO) Chief Operations Officer for Superior Plastic Products and affiliate Companies. Mr. Lapp will be responsible for overseeing all day to day operations in the companies. His primary focus will be on supporting the management team as well as coordinating overall strategy across all departments and affiliate companies.
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